Google My Business has enormous value to both your SEO under Google but also it may provide the first spot a prospective customer sees your business and how it is represented here makes a difference to if they decide to use your business/service/products or not. This is also known as your additional “First Impression” opportunity.

This is not just about basic business details, but key messages, posts, pages and articles or blogs that can give your business a further advantage in SEO purposes but also sells your business to future prospects.